About
IN BRIEF
STATEMENT
——————
Award-winning Product / UX Leader and Senior IC, with black belt Figma skills and heavy-duty UX and research chops too.
KEY POINTS
——————
Experience: Two decades in Product, UX and Design craft and leadership
Startups: Shaped design and strategy at all stages from 0-1 up
Expertise: Finance/Fintech, Healthcare, eCommerce, Legal, Automotive
Hands-on: Expert Figma practitioner: variants, design libraries, branching/merging, design tokens, hi-fi prototyping and other more advanced features. I have also taught advanced Figma features and some key uses to other design teams.
OUTCOMES
——————
Impact: My work for Pets at Home contributed significantly to a 10.2% increase in sales (an additional £56m) following a review and redesign of their sales funnel.
Strategy: Set out roadmap for testing and refinement of online product taxonomies for Speedo, Canterbury and Berghaus as UX Architecture Lead. This enabled customers to find the products they wanted more quickly and easily on their websites, resulting in a much improved CVR (+8.2% av.).
IN DETAIL
STATEMENT
——————
I’m a Product Design Leader with twenty years of commercial experience.
I’ve worked on products within fintech, healthcare, gaming, technology, finance, automotive, sport, law, transport, energy, ecommerce and more.
I’ve been contracted by global giants, as well as overseeing new products for several startups (0-1 up).
I am dedicated to improving users’ product experiences by keeping them at the centre of my design process.
CLIENTS
——————
Most recently I’ve been at Lego working on a fascinating new project, which will stand astride the physical and digtial worlds in their flagship new Denmark HQ.
I’ve taken my expertise to Santander, where I was tasked with establishing more productive design working practices across their European teams, whilst also iterating on new features for their personal banking app - and winning a financial inclusion award for accessibility in the process.
My ecommerce design oversight proved highly effective at Pets at Home, where my work on revamping their Basket and Checkout areas helped boost sales by 10.2%, adding £56m. Additionally, I completely redesigned the product taxonomies for Pentland Brands, including Speedo, Canterbury, and Berghaus, which significantly improved their conversion rates (+8.2% av.).
I’ve concept designed a cutting edge mental health app for Bupa, and a groundbreaking virtual conferencing product for AstraZeneca.
I was instrumental in taking startup betting odds comparison firm Odds Bods from a greenfield idea to a complete digital service with all major UK bookmakers on board.
I’ve also worked with BMW Group on their New Car Stock Locator tool; with Three mobile to overhaul their online Upgrades process; and with Nissan Infiniti on a suite of sales and owner apps.
I’ve been contracted to client agencies including Wunderman Thompson, McCann Health, TBWA, M&C Saatchi, 20/20, TAG Worldwide, Sapient Nitro and Publicis, and also in-house for Amnesty International, The FA and Waitrose amongst others.
SKILLSET
——————
Software skills include Figma, XD, Sketch, Miro, ADO, Zeplin, Photoshop, Illustrator, InDesign, After Effects, Axure, Principle, Jira and Notion.
Sketching, scamping and getting ideas across quickly are also key skills of mine. In addition I'm capable of executing ideas as highly polished visuals.
And of course, AI is taking a greater role in my design workflow with projects now being granted greater productivity while still retaining the benefits of my experience and aesthetic judgement.
Contact me
Interested in working together? Fill out some info and I’ll be in touch shortly. Exciting!